Sound mind, sound body.

In 1949, Kihachiro Onitsuka created the ASICS shoe in his living room in Kobe Japan, under the Onitsuka Tiger name.

Since then, ASICS has prided itself on building the finest high performance products for the serious athlete. In 1977, the Onitsuka Co. Ltd (Tiger as it was better known) became ASICS. The name, an acronym, derives from 'Anima Sana In Corpore Sano' a latin phrase expressing the ancient ideal of 'A sound mind in a sound body.' This concept is central to their role as a manufacturer of sporting goods and researcher in the field of sports and fitness.